Our story
Quality & Craftsmanship You Can Walk On
For over 27 years, Factory Direct Floor has been the Bay Area's trusted source for hardwood, Luxury Vinyl, Laminate and Bamboo flooring — locally stocking large inventory with Licensed and Insured in house installation crews.
Our mission
To deliver exceptional hardwood LVP Laminate floors at factory-direct prices, backed by craftsmanship that lasts a lifetime.
Built on a love for Flooring
Factory Direct Floor was founded with a simple belief: every home deserves beautiful floors, and every customer deserves honest, expert service. we carry hundreds of hardwood, engineered wood, luxury Vinyl, SPC, WPC, Laminate and bamboo flooring in stock with millions of sqft at our local warehouses.
We source premium flooring material directly from trusted mills, cutting out the middleman so you get better materials at better prices. Our 26 in-house installation crews bring decades of hands-on experience to every project — from a single-room to a whole-home installation.
We're proud to be a local business, rooted in the community we serve. When you work with Factory Direct Floor, you're working with people who live here, care about quality, and stand behind every floor we touch.
Why homeowners trust us
Licensed & Bonded and Insured
Fully licensed, bonded, and insured in California — $2M liability insurance and $1M workers comp on every job.
Factory-Direct Pricing Large Inventory
We buy direct from the mill, passing the savings on to you without sacrificing quality.
In-House Installation Crews
We never subcontract. Our 26 licensed in-house crews handle every installation — combined experience of 750+ years.
Local & Family-Owned
Based in San Leandro, we're your neighbors — invested in the Bay Area community we call home.
Lifetime Workmanship Warranty
Every installation is backed by our Lifetime Workmanship Warranty — we stand behind our work, period.
Free Estimates
No pressure, no obligation. We'll visit your home, assess your project, and give you a clear quote.
Ready to transform your floors?
Visit our San Leandro showroom or request a free in-home estimate today.