Factory Direct Floor

What we do

Flooring Installation

26 licensed, bonded & Insured in-house professional installation crews serving the entire Bay Area — backed by a Lifetime Workmanship Warranty.

26In-House Licensed Installation Crews
15,000+Jobs Completed in the Bay Area
LifetimeWorkmanship Warranty
$2MLiability Insurance + $1M Workers Comp

Every floor is different. Every job gets our full attention.

We work with solid hardwood, engineered wood, SPC WPC luxury vinyl, and laminate flooring across residential and commercial projects throughout the Bay Area. Our in-house installation crews — never subcontractors — bring the same level of care to every square foot.

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Factory Direct Floor craftsman installing hardwood flooring
  • We offer All inclusive packages that include Flooring Material and installation and extra services.  SPC Top Line Luxury Vinyl & Laminate 100% Waterproof & Scratch resistance All Inclusive Package Deals ( as Seen on Advertisements) Minimum 500 sqft
  • From $4.95/sf — Golden Package with top quality waterproof laminate & SPC Luxury Vinyl, wide 7-1/2" planks (choose from 238 colors), Euro Oak Collection
  • WPC SPC LVT — wood-look with 100% waterproof & 0% Formaldehyde
  • Includes: flooring material, underlayment, carpet removal & disposal, furniture moving, flooring installation, baseboard re-installation
  • Installed by C-15 Floor Covering licensed & bonded in-house crews with liability and workers comp insurance
  • Minimum 500 sq ft

Pricing

From $4.95/sf — All-Inclusive

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  • Hardwood floor Nail-down: $3.50/sq ft (nails & staples included)
  • Hardwood Floor Glue-down: $3.50/sq ft (concrete glue not included)
  • Hardwood Floor Floating: $3.25/sq ft (basic underlayment included)
  • Subfloor inspection & prep included
  • In-house crews

Pricing

$3.25 - $3.50 sq ft Hardwood

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  • Luxury Vinyl and Laminate click floating: $2.50/sq ft (underlayment included)
  • 100% waterproof construction
  • Ideal for kitchens & bathrooms
  • In-house crews

Pricing

$2.50/sq ft Luxury Vinyl & Laminate

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  • Standard straight staircase: $60/step
  • One-side nose, 42" wide or less
  • Special shapes & longer steps quoted per project
  • Matching species & finish to existing floors
  • In-house crews

Pricing

$60/step (standard)

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No hidden fees

Included at No Extra Cost

Every installation comes with these services built in — no hidden fees.

  • Free wood delivery
  • Free carpet removal
  • Free floor preparation
  • Free nails for nail-down installation
  • Free T&G wood glue for floating installation
  • Free trash disposal
  • Free existing baseboard reinstallation (if in good condition)
  • Free baseboard removal
  • Free basic underlayment (upgrades available)
  • Free furniture & appliance moving

Removal & Disposal Rates

Removing your existing floor before installation? Here's what to expect.

CarpetFree
Vinyl Sheet or Linoleum peel right outFree (based on ease of removal)
Laminate Floor$1.50/sq ft
Tile (single layer)$2.50/sq ft
Hardwood (nailed or glued, single layer)$3.50/sq ft

Baseboard Options

  • New baseboard painting & installation (under 4¼"): $2.00/linear ft
  • New baseboard 4-1/2” or larger: $3.00/linear ft
  • Existing baseboard removal & reinstallation: Free

Installation only

Already Purchased Your Material?

We carry over 1,500 flooring products at below-market prices and encourage you to visit our showroom before buying elsewhere. But if you've already purchased your material from another supplier, we still want to be part of your project. Our in-house crews — with a combined 750+ years of experience — are available for installation-only jobs at a $0.50/sq ft surcharge over standard rates. This covers our additional liability and insurance obligations.

Ask about our installation-only package when you visit our showroom or call us.

Surcharge

+$0.50

per sq ft over standard rates

Ask About This Deal

How it works

01

Visit our showroom with approx Sqft.

Welcome to our showroom and warehouse to select your ideal material

02

Quote

Once you find what you like, with approx Sqft and our crystal clear installation rates online, we can get you a quote

03

Expert installation

Our in-house crews complete the work on schedule, with minimal disruption to your home

04

Final walkthrough

We inspect every inch with you before we leave. Your satisfaction is the only sign-off that matters.

Not sure which service you need?

Tell us about your floors and we'll recommend the right solution — no pressure, no obligation.

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